Abstract
Machine learning (ML) has become a cornerstone in shaping the future of modern e-commerce. By leveraging algorithms to analyze vast amounts of data, companies can understand consumer behavior, predict trends, and offer personalized experiences. This paper explores how ML technologies have revolutionized e-commerce, focusing on consumer decision-making, personalized marketing, recommendation systems, and inventory management. It also discusses the implications of ML on consumer behavior, highlighting its influence on purchasing patterns, trust in digital platforms, and the evolution of customer expectations.
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